Start With Why

In an earlier blog I talked about an experience that I had with a company President during a very important sales meeting.  Considering that the meeting took place +15 years ago, it was very ground-breaking for that time.

A business colleague called me one day earlier this year to tell me that he had purchased a book that he thought was very innovative and he was so impressed that he bought two books, one for him and one for me.  What could this new innovation be I wondered?  Well it turns out that the name of the book was “Start with Why”. 

I read the book from cover to cover; I just couldn’t put it down.  The text was describing the exact questioning process that my old boss had used during our meeting so many years ago.

The author of the book is Simon Sinek.  Simon has studied the leaders who have had the greatest influence in the world.  What he discovered was that they all think, act and communicate in the same way.  It’s called the Golden Circle. 

Here is a link to a video that will introduce you to Simon and The Golden Circle. 

Caution:  It may change your life!!

http://www.youtube.com/watch?v=u4ZoJKF_VuA&list=PL61775ECCDBB3E091&index=4&feature=plpp_video